WHITE TAG

Within the design language of ERIC CRÉER, WHITE TAG is more than just a label — it’s a statement.

Unlike the handcrafted, high-end couture of the black-labeled mainline, WHITE TAG is built on standardized factory production, representing a different kind of authenticity — one that moves away from luxury, away from the prestige of bespoke craftsmanship, and back to the essential function of clothing: to be worn, to be used, to be seen.

The white label becomes our signature — a reversal, a counterpoint to the black. White is blankness, a beginning, a space where design is stripped of excess and only the essentials remain. Though born from mass production, each WHITE TAG piece retains ERIC CRÉER’s disciplined eye for proportion and minimal detail.

This is not an extension of the mainline, but a question posed to it:

If rarity is removed, if the handcraft disappears — what remains of good design?

 

WHITE TAG offers its answer: clean, direct, reproducible — yet still distinct.